ComeOn Group and SuomiVeto secure Finnish gambling licences
ComeOn Group and SuomiVeto have confirmed they hold Finnish gambling licences, bringing the total number of publicly cleared operators to four.
ComeOn Group and SuomiVeto have both confirmed that they hold Finnish gambling licences, taking the number of operators publicly cleared for the country’s new competitive online market to four.
The pair join Hippos ATG and Wildz Group as confirmed licensees. Finland’s licensed regime goes live on 1 July 2027, when Veikkaus loses its exclusive grip on online casino and sports betting.
ComeOn Group approval
The Finnish National Police Board granted all of the licences that ComeOn’s owner European Entertainment Group (EEG) sought, covering both online casino and sports betting. ComeOn’s owner, Swedish group European Entertainment Group (EEG), said in a statement dated 22 October.
ComeOn filed its applications on 2 March 2026, the day the application window opened. Dozens of companies applied once the window opened in March.
SuomiVeto enters market
SuomiVeto is a new operator set up for the reopened market by Melvin Bostelaar and Joey Singels, the founders behind Dutch operator BetCity.nl, which was later sold to Entain. Melvin Bostelaar serves as chief executive of SuomiVeto.
Bragg Gaming is supplying the player account platform and casino content for SuomiVeto. Kambi signed a long term deal in February to run a turnkey sportsbook for the Finnish launch.
Incumbent prepares
Veikkaus has moved its sports betting onto OpenBet’s platform ahead of the switch.
Sources
- CasinoBeats · Industry media · primary source ·
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