Bet365 leads Spain brand power ranking despite falling interest

Bet365 leads Spain’s brand power ranking with 16.53% BAP, nearly twice bwin’s 8.41%, according to Blask data extracted on 20 October 2026. The operator also ranks first for customer acquisition with 1.05 million APS and earning potential at $459.83 million CEB.

Sportium ranks third in brand power at 6.40%, while Casino Barcelona at 5.89% and Codere at 5.86% complete the top five. Together, these five brands account for slightly over 43% of the BAP measured by Blask in Spain.

Growth and decline among top brands

Bwin recorded 67.22% yearly growth and Winamax recorded 64.18% yearly growth among the top 10 brands. Bwin also posted 95.44% month-on-month growth, while Casino Barcelona recorded 31.11% year-on-year growth.

Despite its leading position, bet365’s brand interest fell 5.52% year-on-year. William Hill fell 36.98% year-on-year among the top 10 brands.

Consumer interest trends

Consumer interest fell in eight of nine gambling categories, with online casino down 19.24% and live dealer online casino down 27.60% year-on-year.

Prediction markets were the only category to grow, up 162.80% year-on-year, but remain the smallest category by measured interest.

Regulatory changes ahead

Under Royal Decree 520/2026, Spain will introduce deposit limits covering all of a player’s accounts with licensed operators, starting on 25 March 2027. The standard deposit limits will be €700 per day, €1,750 per week, and €3,300 over four weeks.