Alberta iGaming market generates CA$122.1 million in first three months

Alberta’s regulated iGaming market generated CA$122.1 million ($87.2 million) in non-adjusted gross gaming revenue over its first three months from July 13 to September 30, according to a market performance report from Alberta iGaming Corporation (AiGC).

The Alberta iGaming market opened on July 13. According to AiGC, non-adjusted gross gaming revenue reached CA$22.2 million ($15.8 million) in July, CA$43.3 million ($30.9 million) in August, and CA$56.6 million ($40.4 million) in September. Handle for the three-month period totaled CA$2.89 billion ($2.06 billion).

Operator growth

When the market opened in July, 15 iGaming operators were licensed, and that number grew to 24 by the end of September. As of October 24, the Alberta Gaming, Liquor and Cannabis (AGLC) has issued 42 iGaming operator licenses. The AGLC site lists 52 iGaming sites live in Alberta, since several operators have multiple sites.

Market breakdown

In September, casino accounted for 75.6% of the non-adjusted gross gaming revenue, followed by sports betting at 19.5% and live casino at 4.9%. There were 388,585 active player accounts in September, though these are not unique accounts since players might have accounts with multiple operators. Average revenue per active player account was $146 in September.

Revenue allocation

Both Alberta and Ontario retain 20% of net iGaming revenue, with operators keeping 80%. In Alberta, the province first allocates 3% of gross gaming revenue to First Nations and to responsible gambling initiatives before applying the 80/20 split.